| 基于博弈论的软件业竞争与合作分析 |
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| 引用本文： | 吕明,吴正锋.基于博弈论的软件业竞争与合作分析[J].南京财经大学学报,2005(3):11-13,17. |
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| 作者姓名： | 吕明 吴正锋 |
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| 作者单位： | 南京财经大学国际经贸学院,江苏南京210003 |
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| 摘 要： | 微软公司在软件业中占有重要的地位。在应用软件市场，微软公司常常利用其操作系统的市场垄断地位进行捆绑销售，给其它软件公司带来极大的生存压力，因此其它软件公司必须考虑如何与微软在应用软件市场上进行竞争。同时，其它软件公司也需要微软巨大的用户市场，这又要求其它软件公司要与微软进行合作，以获得更大的发展空间。
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| 关 键 词： | 软件业 博弈 竞争 合作 |
| 文章编号： | 1672-6049（2005）03-0011-03 |
| 收稿时间： | 2005-03-30 |
| 修稿时间： | 2005-03-30 |
An Analysis of Competition and Cooperation in the Software Industry Based on the Theory of Industrial Organization |
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| Lv Ming;Wu ZhengFeng.An Analysis of Competition and Cooperation in the Software Industry Based on the Theory of Industrial Organization[J].Journal of Nanjing University of Finance and Economics,2005(3):11-13,17. |
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| Authors: | Lv Ming;Wu ZhengFeng |
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| Abstract: | The Microsoft Corporation has played an important role in the software industry. The company often sales its products in a bundle way which gives more pressure to the other software companies. As a result, the other software companies must think about how to compete with the Microsoft Corporation on the application software market. At the same time, the other companies need the market of Microsoft Corporation, it requires that other companies should cooperate with the Microsoft Corporation so that other companies can have a bigger space to develop. |
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| Keywords: | software industry game competition cooperation |
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