占领APP

无论你做着多么传统的生意，一间餐厅、一个连锁超市或是一家银行…不容否认的是，在过去的十年里，互联网实实在在地改变了你所处的商业生态。你建起了网站，购买门户或搜索引擎广告、

LAUNCHING THE APP

No matter how traditional your business is—a restaurant,a chain store or a bank—you can never deny that the Internet has changed your business ecology.The Internet-based services have become the core communication channel between you and customers,and it’s almost impossible to bypass them.Now thanks to the mobile Internet era:APP is bringing you a super communication channel to reach the customers.Being naturally interactive,real-time and straight through,it offers you direct access to them as long as they install it on cellphones.And people do like to install APPs and use them.For some companies,APP is the extension of their business channels,and can bring in actual income.It also enables a company to know more about its customers according to their download,browsing and purchasing behaviors,and finally it would turn into the company’s own customer importing channel.However,uncertainty is keeping some companies from moving on.First of all,they don’t know the exact value of APPs,neither can they find proper indicators for evaluating APPs;secondly,it would be extremely difficult to stand out from countless competing APPs;finally,HTML5 will come in the future,and by then APP would be out of date.It is necessary to keep up with the mobile Internet era,and for companies today,the true value of building APPs is to establish an comprehensive,flexible and innovative IT system to ensure constantly providingabundant contents and applications to the mobile terminals.