| Corporation Strategic Investment on Behavioral Finance |
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| 作者姓名： | WANG Wu-xiang LIU Bing ZHANG Chen-li |
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| 作者单位： | [1]College of Economics and Trade, Agricultural University of Hebei, Baoding 071001, China [2]Institute of Town Architecture of Baoding, Baoding 071001, China |
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| 摘 要： | The traditional DCF approach ignoring the managerial flexibility of the decision makers often underestimates the value of project value. This paper not only takes into account the uncertainty of investment and the irreversibility of the sunk cost, but also takes the competitors＇ erode to the project value into it. Relax the EMH and the rationality of the investor＇s hypothesis, integrate the behavioral finance theory and the game option, and construct the valuing frame based on the behavioral finance and game option theory to make a scientific and effective project decision-making approach.
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| 关 键 词： | 企业管理 战略投资 财政 资金筹备 |
Corporation Strategic Investment on Behavioral Finance |
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| WANG Wu-xiang LIU Bing ZHANG Chen-li.Corporation Strategic Investment on Behavioral Finance[J].Chinese Business Review,2007,6(2):74-76,81. |
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| Abstract: | |
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| Keywords: | real option investment threshold behavioral finance limits arbitrage |
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