Concerns of college students regarding business ethics: A replication

In 1984 we reported the results of surveying a nationwide sample of college students about selected business ethics issues. We concluded that (a) college students were in general concerned about the issues investigated and (b) female students were relatively more concerned than were male students. The present study replicated our earlier study and not only corroborated both of its conclusions, but also found a higher level of concern than had been observed previously.Robert A. Peterson is the John T. Stuart III Centennial Chair in Business Administration and Charles C. Hurwitz Fellow at the IC² Institute, The University of Texas at Austin. He is a former editor of the Journal of Marketing Research and is editor of the Journal of the Academy of Marketing Science. He has published more than 150 books and articles.Richard F. Beltramini is Associate Professor of Marketing and Advertising at Arizona State University. He has published numerous articles in marketing and advertising journals and has chaired national-level committees for the American Academy of Advertising and the American Marketing Association.George Kozmetsky is Executive Associate for Economic Affairs, The University of Texas System and Director, the IC² Institute at the University of Texas. A co-founder of Teledyne, he is a Fellow of the American Association for the Advancement of Science. He has received such awards as the Dow Jones Award from the American Assembly of Collegiate Schools of Business and the Thomas Jefferson Award from the Technology Transfer Society.