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跨国企业供应链联盟构建的动因分析
引用本文:朱智洺.跨国企业供应链联盟构建的动因分析[J].特区经济,2007(8):264-265.
作者姓名:朱智洺
作者单位:河北大学,商学院营销系,江苏,南京,210098
摘    要:跨国企业供应链联盟构建有外部动因和内部动因。外部动因主要体现节约内外部交易成本,实现价值创造;寻求资源依赖和互补;建立社会网络关系;实现强强联合,提高市场竞争能力。内部原因主要体现在通过学习增强竞争优势;转换风险。

关 键 词:跨国企业  外部动因  内部动因

Analysis of multinational supply chain union construction's motivation
Zhu Zhi Ming.Analysis of multinational supply chain union construction''''s motivation[J].Special Zone Economy,2007(8):264-265.
Authors:Zhu Zhi Ming
Abstract:Both external and internal causative factors contribute to building up the supply chain alliauce of multinational enterprises. The external causative factors are embodied by cutting the internal aud external transaction eost, creating values, searching the dependence and complementration of resource, establishing sncial networks and achieving a win- win cooperation to improve the competitive power in the market; while the internal causative factors are embodied by strengthening the competitive advantage through studies,and conversing risks.
Keywords:multinational enterprises  external causative factors  internal causative factors
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