| 餐饮企业品牌形象的塑造途径研究 |
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| 引用本文： | 李凯旭,董烨莹.餐饮企业品牌形象的塑造途径研究[J].价值工程,2014(11):174-175. |
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| 作者姓名： | 李凯旭 董烨莹 |
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| 作者单位： | 佳木斯大学经济管理学院,佳木斯154007 |
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| 基金项目： | 佳木斯大学大学生科技创新项目，项目编号XSd2013-166。 |
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| 摘 要： | 我国餐饮行业已经进入了新的产业化阶段。品牌的塑造和品牌形象的树立,已成为餐饮企业继续开拓市场,抢占市场份额,获得更大经济效益的必要手段。本文将对餐饮企业品牌形象的塑造途径进行研究。
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| 关 键 词： | 餐饮企业 品牌形象 品牌塑造 |
Ways of Catering Enterprises Shaping Brand Image |
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| LI Kai-xu,DONG Ye-ying.Ways of Catering Enterprises Shaping Brand Image[J].Value Engineering,2014(11):174-175. |
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| Authors: | LI Kai-xu DONG Ye-ying |
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| Institution: | ( School of Economics and Management, Jiamusi University, Jiamusi 154007, China ) |
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| Abstract: | China＇s catering industry has entered a new stage of industrialization. The brand shaping and brand image establishing has become a necessary means for catering enterprises to continue to develop new markets, seize market share and gain greater econo |
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| Keywords: | catering enterprises brand image brand shaping |
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