Gendering occupational identities and IT in the retail sector |
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| Authors: | Janice McLaughlin |
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| Institution: | Science and Technology Studies Unit, Anglia Polytechnic University, Cambridge |
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| Abstract: | This article investigates the influence of gendered occupational identities in the social construction of skill and technology in a retail company introducing an IT system. It focusses on female shop floor supervisors and considers the impact that 'femininity' had on definitions of skill and role during a period of change. |
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