Broadening the utilitarian epistemology of agritourism research through children and families

ABSTRACT

The genesis of agritourism is rooted in diversifying income for farmers, and accordingly, epistemological framing of agritourism research has focused on understanding the direct economic value of farm visits. The literature has identified multiple measures of tourism values and we propose that a similar broad epistemological perspective is needed to expand the analysis of the full spectrum of benefits that agritourism can provide to farmers and food systems. We describe the potential, yet unmeasured, benefits of agritourism and propose to empirically examine the educational and marketing potential of agritourism through building agricultural literacy among young visitors and encouraging family-level support of local food systems. We offer this as one example of how to expand of the epistemological approach to agritourism research, which will allow for a more holistic account of its benefits.