Adventure Sports and Tourism in the French Mountains: Dynamics of Change and Challenges for Sustainable Development

Despite their historical links, there have always been profound contradictions in the relationship between sport and tourism in France and Europe in terms of behaviour and development models. The end of the 1980s and the beginning of the 1990s marked a certain narrowing of this divide, with a gradual blurring of the boundaries between tourism and sport, and an increasing hybridisation of activities and reference models. This change was due on the one hand to the increasing demand for 'active tourism', breaking with the cultural and geographical conformism of conventional holidays and trips, and on the other hand to the appearance of 'leisure sports' held in new esteem following the development of a whole range of new or revived activities (climbing, mountain biking, canyoning, parascending, rafting, hydrospeed), which no longer resisted 'touristification.' In this process, the crisis which affected winter sports in France during the second half of the 1980s played a far from negligible role by stimulating a systematic search for diversification in the supply of tourism 'products', with respect both to seasonal aspects and to the target clientele and activities. Thus, while a crisis was shaking the foundations, the renewal in the supply of leisure sports was contributing to a revival of mountain tourism, particularly in the summer. The result of this upheaval was that leisure sports, which until then had been largely marginal to tourism, were placed at the very centre of the touristic system.