Predicting the intentions of tourism major students in a Korean University to acquire foreign language skills

The theory of planned behaviour was used to examine intentions of Korean tourism major students to acquire foreign language skills (FLS) and uncover the beliefs that contribute to that intention. Belief elicitation and belief measurement questionnaires were collected from 38 and 242 students at Woosong University in November and December 2010. Attitudes and subjective norms were found to be significant contributors to the sample students' intention to acquire FLS. Favourable attitudes and perceived social pressure should be maintained by targeting the behavioural beliefs and normative beliefs to heighten the intention level.