Exploring resource procurement for community-based event organization in social enterprises: evidence from Piedmont,Italy |
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| Authors: | Antonella Capriello Levent Altinay Andrea Monti |
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| Institution: | 1. Department of Economic and Business Studies, University of Piemonte Orientale, Novara, Italyantonella.capriello@uniupo.it;3. The Oxford School of Hospitality Management, Oxford Brookes University, Oxford, UK;4. Department of Economic and Business Studies, University of Piemonte Orientale, Novara, Italy |
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| Abstract: | ABSTRACTThis research contribution aims to shed light on the key role of social tourism entrepreneurship in community event management through the combination of innovative strategies for resource procurement. An exploratory qualitative case study was undertaken with 67 social tourism enterprises in Piedmont, Italy. The analysis shows that these social tourism enterprises have specific resource procurement strategies for community-based events. A business model emerges where the fundamental resource mobilization processes are based on three strategic approaches: (a) stakeholder participation and partnership; (b) sharing ideas, materials and knowledge; (c) capturing dispersed resources and assets from the local community. The identified variables provide a new perspective for the study of resource procurement in community event management. |
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| Keywords: | Collaboration community events destination marketing tourism development |
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