A comparison between Asian and Australasia backpackers using cultural consensus analysis |
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Authors: | Cody Morris Paris Ghazali Musa Thinaranjeney Thirumoorthi |
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Affiliation: | 1. School of Law, Middlesex University Dubai, Knowledge Village, Block 16, P.O. Box 500697, Dubai, United Arab Emirates;2. School of Tourism and Hospitality, University of Johannesburg, Johannesburg, South Africac.paris@mdx.ac;4. Faculty of Business and Accountancy, University Malaya, Kuala Lumpur 50603, Malaysia |
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Abstract: | This study tests the differences in the shared understanding of the backpacker cultural domain between two groups: backpackers from Australasia and backpackers from Asian countries. A total of 256 backpackers responded to a questionnaire administered in Kuala Lumpur, Bangkok and Krabi Province (Thailand). Cultural consensus analysis (CCA) guided the data analysis, to identify the shared values and the differences in the backpacker culture of the two groups. The findings revealed that while the two groups share some of the backpacker cultural values, some other values are distinctively different from one another. The study provides the first empirical evidence of the differences in backpacking culture between the two groups using CCA. Based on the study findings, we propose some marketing and managerial implications. |
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Keywords: | Southeast Asia backpacking independent travel flash-packer cross-cultural |
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