The impact of daily tour service quality on tourist satisfaction and behavioural intentions in an island context: a study on tours to Isla de la Plata,Ecuador |
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| Authors: | Pedro E Reyes Vélez Maribel Rodríguez Zapatero |
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| Institution: | Department of Business Administration, Faculty of Labour Sciences and Tourism, University of Córdoba, Córdoba, Spain |
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| Abstract: | ABSTRACTThis study assesses the impact of daily tour service quality on tourist satisfaction and behavioural intentions in an island context. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the analysis of data collected from 195 participating in a daily tour to Isla de la Plata (Ecuador) showed that all the services examined (transportation by boat, food and beverage, tourist guide and visits) had a significant direct impact on tour satisfaction, having the transportation the highest impact. Moreover, the indirect effect of the daily tours services on behavioural intentions mediated by the satisfaction with the tour was also significant. |
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| Keywords: | Service performance satisfaction behavioural intentions daily tours islands |
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