Ethics in International Value Chain Networks: The Case of Telenor in Bangladesh |
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Authors: | Andreas W Falkenberg Joyce Falkenberg |
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Institution: | (1) American University of Beirut, Beirut, Lebanon |
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Abstract: | The spotlight in the CSR discourse has traditionally been focused on multinational corporations (MNCs). This paper builds
on a burgeoning stream of literature that has accorded recent attention to the relevance and importance of integrating small
and medium enterprises (SMEs) in the CSR debate. The paper begins by an overview of the CSR literature and a synthesis of
relevant evidence pertaining to the peculiarities and special relational attributes of SMEs in the context of CSR. Noting
the thin theoretical grounding in the literature on offer, the paper then presents relevant CSR theoretical perspectives that
could be useful in conducting further research on SMEs. In light of this framework, the paper outlines the findings of an
empirical study highlighting the peculiar CSR orientations of SMEs in a developing country context in comparison to some of
their MNC counterparts. The study is qualitative in nature, capitalizing on a comparative research design to highlight differences
in CSR orientations between SMEs and MNCs. The findings are presented and implications are drawn regarding the peculiar relational
attributes of SMEs in the context of CSR generally, and developing countries more specifically, and how this inclination can
be further nurtured and leveraged. |
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Keywords: | corporate social responsibility small and medium enterprises multinational corporations developing countries Lebanon |
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