创意旅游 营销快乐

如何将创意与旅游结合起来？传统旅游目的地如何以全新面目迎接带有全新要求的旅游者？如何将藏在大山深处的古朴之所推介到竞争激烈的旅游市场？要寻求这些问题的答案,天籁旅游传播做了积极且卓有成效的探索。借由第二届＂畅游中国·创意旅游＂峰尚大典之际,本刊记者对天籁旅游传播总经理宋天伦先生进行了专访。

Travel with creative,do joyful marketing

What we initiate is the new idea that entertained marketing mixed into broadcasting of travelling. He said,the crucial movement of marketing nowadays is from the times of brand-building it consumer-fist which the participation,interaction and preference is most considered.The marketing of travel in city is also facing a new trend.Compared to traditional advertisement presented in conceptions.What's emphasized today is entertained marketing of the brand,which introduce several forms such as product-mixed,pro...