The Role of Service Operations Management in New Retail Venture Survival |
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| Institution: | 1. Villanova School of Business, Villanova University, Villanova, PA 19085, United States;2. ISEG (School of Economics and Management), Universidade de Lisboa, Rua do Quelhas, 6, 1200-781 Lisboa, Portugal;1. Maastricht University, School of Business and Economics, Department of Marketing and Supply Chain Management, Tongersestraat 53, 6211 LK Maastricht, Netherlands;2. KU Leuven, Faculty of Economics and Business, Department of Marketing Management, Korte Nieuwstraat 33, 2000 Antwerp, Belgium;3. University of Hamburg, Department of Marketing and Media Research, Welckerstraße 8, 20354 Hamburg, Germany;4. IAL-Campus, Lepperhammer 2, 51766 Engelskirchen, Germany;1. School of Business, Eastern Illinois University, Charleston, IL 61920, USA;2. College of Business, City University of Hong Kong, Kowloon, Hong Kong;1. School of Advertising, Marketing and Public Relations, QUT Business School, Queensland University of Technology, 2 George St, 4000 QLD, Australia;2. School of Marketing, Australian School of Business, University of New South Wales, Sydney, 2052 NSW, Australia;3. Cass Business School, City University London, 106 Bunhill Row, London EC1Y 8TZ, UK;4. Department of Psychology, Schermerhorn Hall, Columbia University, 1190 Amsterdam Avenue, New York, NY 10027, USA;1. Marketing Department, NEOMA Business School, Boulevard André Siegfried, 76825 Mont-Saint-Aignan, France;2. California State Polytechnic University, Pomona, 3801 West Temple Blvd, Pomona, CA 91768, USA;3. Finance Department, NEOMA Business School, Boulevard André Siegfried, 76825 Mont-Saint-Aignan, France |
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| Abstract: | While the factors related to the survival of established retail firms are well researched, current understanding of drivers of new retail venture survival is limited. We assess the influence of retail operations characteristics on the survival of new retail ventures. Based on data from 15,901 Portuguese retail ventures that were founded between 2006 and 2010 and followed until 2014, the new retail ventures with faster inventory turnover or higher staff expenses per employee had a higher likelihood of survival while higher investment in intangible assets had a negative but negligible effect on survival. The implications of these findings for entrepreneurs of new retailing ventures are discussed. |
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| Keywords: | Retail operations New retail ventures Liability of newness Survival analysis |
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