The International Business Ethics Index: Japan |
| |
Authors: | John Tsalikis Bruce Seaton |
| |
Affiliation: | (1) Marketing, Florida International University, University Park, Miami, FL, 33199, U.S.A. |
| |
Abstract: | The Business Ethics Index (BEI) was expanded in Japan. The overall BEI for Japan stands at 99.1 – slightly on the negative side. The component BEI patterns were similar to those in the U.S. In an open-ended question about their ethical experiences as consumers, the Japanese were concerned about customer service and good management practices. John Tsalikis is an Associate Professor of Marketing at Florida International University. His articles have appeared in the Journal of the Academy of Marketing Science, Journal of Business Ethics, and Psychology in Marketing. Bruce Seaton is an Associate Professor of Marketing at Florida International University. His research interests include the role of national stereotyping in consumer choice and the application of experimental methods to investigate models of business ethics. His articles have appeared in the Journal of Advertising, Journal of Business Research, and Journal of Global Marketing. |
| |
Keywords: | Business ethics consumer sentiments Business Ethics Index BEI Japan |
本文献已被 SpringerLink 等数据库收录! |
|