| 连锁经济型酒店产品策略探析 |
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| 引用本文： | 韩军.连锁经济型酒店产品策略探析[J].贵州商业高等专科学校学报,2005,18(4):37-39,46. |
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| 作者姓名： | 韩军 |
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| 作者单位： | 贵州商业高等专科学校,贵州,贵阳,550004 |
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| 摘 要： | 随着大众旅游的繁荣，连锁经济型酒店的发展将带来我国酒店行业结构的大调整。在市场竞争中，连锁经济型酒店的产品策略是一个关键，本文从产品策略选择、产品设计和品牌创立等方面阐述了连锁经济型酒店应该如何实施自己的产品策略。
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| 关 键 词： | 连锁经济型酒店 产品策略 产品设计 品牌创立 |
| 文章编号： | 1671-9549（2005）04-0037-03 |
| 收稿时间： | 2005-10-15 |
| 修稿时间： | 2005-10-15 |
A study of chain economical hotel product strategy |
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| Han Jun.A study of chain economical hotel product strategy[J].Journal of Guizhou Commercial College,2005,18(4):37-39,46. |
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| Authors: | Han Jun |
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| Institution: | Guizhou commercial college, Guiyang, Guizhou 550004 |
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| Abstract: | As tourism booms, the chain economical hotel will bring about the adjustment of the hotel industry in China. In market competition, its product strategy is a key. This paper elaborates how to select the product strategy, to design the product, and to found the brand. |
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| Keywords: | The chain economical hotel The product strategy The product design The brand setting-up |
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