| ReasOns Analysis and Countermeasures Research on Enterprise Sinking Kamikaze Pricing |
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| 作者姓名： | Qinghong Xie |
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| 基金项目： | This paper is supported by the key discipline construction project of 211 projects of the 10^th Five-Year Plan of Southwestern University of Finance and Economics. |
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| 摘 要： |
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ReasOns Analysis and Countermeasures Research on Enterprise Sinking Kamikaze Pricing |
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| Qinghong Xie.ReasOns Analysis and Countermeasures Research on Enterprise Sinking Kamikaze Pricing[J].Chinese Business Review,2005,4(9):15-21. |
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| Abstract: | The penetration pricing strategy is discussed in this paper firstly, and then the Kamikaze pricing and relevant problems are analyzed. Finally some countermeasures are presented for enterprise to avoid sinking Kamikaze pricing. |
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| Keywords: | Pricing strategy Penetration pricing Kamikaze pricing |
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