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| 漓江旅游开发战略分析 | |
| 引用本文： | 王春华. 漓江旅游开发战略分析[J]. 江苏市场经济, 2010, 0(4): 40-42 |
| 作者姓名： | 王春华 |
| 作者单位： | 江苏经贸职业技术学院旅游管理系,江苏南京211168 |
| 摘 要： | 漓江是我国最著名的旅游资源之一,是桂林旅游发展的灵魂。漓江的旅游开发既有有利条件和机遇,也面临许多问题和障碍。漓江旅游开发的战略主要包括：国际化发展战略、多元化经营、形成国际品牌、实现社会效益、树立旅游形象、开发专业人力资源等。 |
| 关 键 词： | 漓江 旅游开发 战略 |
The Tourism Development Strategy of Lijiang River |
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| WANG Chun-hua. The Tourism Development Strategy of Lijiang River[J]. , 2010, 0(4): 40-42 | |
| Authors: | WANG Chun-hua |
| Affiliation: | WANG Chun-hua (Department of Tourism Management,Jiangsu Vocational and Technical Institute of Economics and Commerce, Nanjing 211168,Jiangsu,China) |
| Abstract: | As one of the most famous scenery spots in China,Lijiang River is the soul of Guilin tourism industry.The tourism development of Lijiang River is confronted with both opportunities and challenges.The overall development strategy mainly includes internationalization and diversification,building worldwide renown,realizing the benefit of social besides the benefit of economy,establishing the good image and opening up the professional human resource. |
| Keywords: | Lijiang river tourism development strategy |
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