| 外塑企业形象 内聚员工之魂——谈企业内刊在打造企业核心竞争力中的作用 |
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| 引用本文： | 李慧梅.外塑企业形象 内聚员工之魂——谈企业内刊在打造企业核心竞争力中的作用[J].企业科技与发展,2008(11):228-230. |
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| 作者姓名： | 李慧梅 |
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| 作者单位： | 广西南宁凤凰纸业有限公司,广西南宁530031 |
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| 摘 要： | 《凤凰纸业》报把握正确的舆论导向，用报纸为公司的生产经营服务，为各部门、企业、用户和各界朋友搭建一座桥梁，成为多方沟通、交流的信息平台。文章结合《凤凰纸业》报论述了企业内刊在打造企业核心竞争力中的作用。
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| 关 键 词： | 企业内刊 企业核心竞争力 |
To Build Enterprise Image Externally,To Unite Employees Internally --The Role of Enterprise Internal Magazines and ArticlePlaying in the Improvement of Enterprise＇s Core Competitiveness |
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| Authors: | LI Hui-mei |
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| Institution: | LI Hui-mei ( Guangxi Nanning Phoenix Article Co., Ltd., Nanning Guangxi 530031 ) |
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| Abstract: | ＂Phoenix Article＂, the enterprise internal article, caught the right communication ways, which uses its communication function to build a bridge over the company＇s production and service departments, other enterprises and customers. It has become an information platform that is used for communication. The article takes ＂Phoenix Article＂ as an example to discuss the role of enterprise internal magazines playing in the improvement of enterprise＇ s competitiveness. |
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| Keywords: | enterprise internal magazine and article enterprise＇ s core competitiveness |
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