| 广告策划书的创意方法探究 |
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| 引用本文： | 曾锐.广告策划书的创意方法探究[J].企业科技与发展,2008(9):244-245. |
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| 作者姓名： | 曾锐 |
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| 作者单位： | 广西生态工程职业技术学院,广西柳州545004 |
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| 摘 要： | 文章介绍广告策划书、广告创意的概念以及广告创意的层次和目的，并以案例探讨广告创意的方法以及广告创意在广告策划书文本中的表述方法。
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| 关 键 词： | 广告 策划书 创意 方法 |
The Research on the Innovation of Advertising Proposals |
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| Authors: | Zeng Rui |
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| Institution: | Zeng Rui (Guangxi Ecological Engineering Vocational Technical College, Liuzhou Guangxi 545004 ) |
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| Abstract: | The article introduces the advertising proposal, the concept of creative advertising and its levels and objects. Based on the practical cases, the article also discusses the methods of creative advertising and its ways to show creative advertising in adverting proposals. |
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| Keywords: | Advertising Proposals Creative Methods |
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