Modifying the retail classification system for more timely marketing strategies

New retail problems and developments necessitate new and complete retail classification systems which can be used to formulate basic strategies. Ten common retail characteristics can be used to classify retailers into five categories perceived as occupying different places on the same continuous scale. As the retailer gradually moves from the end of the scale concerned with basically tangible products to the other end related to basically intangible products, the retail strategies in terms of product, place, promotion, price, and inventory control will also change gradually and accordingly. *** DIRECT SUPPORT *** A00BV026 00004