| 品牌同一性概念辨析 |
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| 引用本文： | 程志宇. 品牌同一性概念辨析[J]. 浙江旅游职业学院学报, 2007, 0(1) |
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| 作者姓名： | 程志宇 |
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| 作者单位： | 湖南省第一师范学校 湖南长沙410205 |
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| 摘 要： | 品牌同一性与品牌识别是两个不同的概念。品牌同一性是品牌识别的起点,品牌识别是定义品牌同一性的目的。品牌同一性和品牌形象、品牌标识、品牌个性、品牌定位等概念既有联系又有区别。
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| 关 键 词： | 品牌同一性 品牌识别 品牌形象 品牌标识 品牌个性 品牌定位 |
Brand Identity Concept Analysis |
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| CHENG Zhi-yu. Brand Identity Concept Analysis[J]. Journal of Tourism College of Zhejiang, 2007, 0(1) |
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| Authors: | CHENG Zhi-yu |
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| Abstract: | That the brand identify and the brand identifications is differently two concepts. Brand identity is the starting point that the brand identifications; the brand identifications is the purpose being to define brand identity. There are contacts and differences between brand identiey and brand image, brand totem, brand individuality and brand location. |
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| Keywords: | Brand identity Brand identification Brand image Brand totem Brand individuality Brand location |
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