| 童装消费决策的主要影响因素 |
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| 引用本文： | 王丹琼,吴家瑞.童装消费决策的主要影响因素[J].山东纺织经济,2009(5):70-73. |
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| 作者姓名： | 王丹琼 吴家瑞 |
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| 作者单位： | 浙江理工大学服装学院,浙江杭州,310018 |
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| 摘 要： | 研究童装消费决策的主要影响因素,通过问卷方式随机调查杭州市14岁以下孩子的父母,以及以访谈方式调查儿童。借助软件,分别从父母和儿童两方面进行定量分析。分析结果表明逛街和动画片是获取童装信息的主要来源;儿童年龄越大童装消费决策影响力越大;安全性、舒适、孩子喜欢是父母在购买童装时考虑的最主要因素;儿童的性别、年龄与童装的卡通图案、颜色、款式有关。
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| 关 键 词： | 童装 消费决策 问卷调查 |
The Main Influence Factors on Consumer Decision-making of Children's Clothes |
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| Wang Danqiong,Wu Jiarui.The Main Influence Factors on Consumer Decision-making of Children's Clothes[J].Economy of Shangdong Textile,2009(5):70-73. |
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| Authors: | Wang Danqiong Wu Jiarui |
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| Institution: | School of Fashion;Zhejiang Sci-Tech University;Hangzhou 310018;China |
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| Abstract: | Study on the main influence factors on consumer decision-making of children's clothes, by using questionnaire survey, random sampling the parents whose children under the age of 14, as well as the children in Hangzhou.By dint of SPSS for windows, from both parents' and children's sides analyses consumer decision-making of children's clothes, point out that the main information of children's clothes come from shop around and cartoon, the force of consumer decision-making from strength to strength along with ... |
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| Keywords: | children's clothes consumer decision-making questionnaire |
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