BOOK REVIEWS |
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| Abstract: | Books Reviewed in this Article: Day, Ralph L. (ed.), Consumer Satisfaction, Dissatisfaction and Complaining Behavior. Denney, William Michael and Robert T. Lund (eds.), Research for Consumer Policy. Howard, John A., Consumer Behavior: Application of Theory. Kangun, Norman and Lee Richardson (eds.), Consumerism: New Challenges for Marketing. Lindblom, Charles E., Politics and Markets: The World's Political-Economic Systems. Papanek, V. and J. Hennessey, How Things Don't Work. |
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