| 对当前浙江旅游市场营销的探讨 |
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| 引用本文： | 江梅芳.对当前浙江旅游市场营销的探讨[J].华东经济管理,2004,18(4):19-22. |
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| 作者姓名： | 江梅芳 |
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| 作者单位： | 金华职业技术学院,浙江,金华,321017 |
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| 摘 要： | 改革开放以来 ,中国经济得到了较快发展 ,人民的生活水平也有很大改善 ,旅游已经成为人民休闲、度假的良好方式。浙江的旅游事业蓬勃发展 ,旅游市场营销是发展旅游事业的重要问题 ,文章在研究、分析浙江旅游市场营销存在的问题后 ,提出解决问题的营销策略
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| 关 键 词： | 浙江 旅游市场 营销 |
| 文章编号： | 1007-5097(2004)04-0019-04 |
| 收稿时间： | 2004/4/12 0:00:00 |
| 修稿时间： | 2004年4月12日 |
On Discussion to Current Tourism Marketing in Zhejiang |
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| JIANG,Mei-fang.On Discussion to Current Tourism Marketing in Zhejiang[J].East China Economic Management,2004,18(4):19-22. |
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| Authors: | JIANG Mei-fang |
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| Institution: | Jinhua College of Profession and Technology,Jinhua 321017,China) |
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| Abstract: | Since the implementation of the policy of Reform and Opening up to outside, China's economy has developed rapidly and people's living standard has been improved greatly. Tourism is an ideal choose for people to take leisure and vacations in nowadays. With the prosperity of Zhejiang's tourism, marketing in tourism comes into a main issue in tourism development. On the analysis and research of the problems and difficulties in tourism marketing in Zhejiang, hereby raises some marketing strategies to solve the former problems. |
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| Keywords: | Zhejiang tourism market marketing |
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