网上商店成功的三件法宝 |
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引用本文: | 王景河.网上商店成功的三件法宝[J].商业研究,2003(14):174-176. |
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作者姓名: | 王景河 |
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作者单位: | 华侨大学,经济管理学院,福建,泉州,362011 |
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摘 要: | 伴随网络经济的发展 ,网上商店的群体规模正在不断地发展壮大。同时 ,这种打破时空限制、方便快捷的新型购物方式已经被许多消费者接受。但是 ,经营成功的网上商店却很少。究其原因 ,在网上商店的经营中缺少三件法宝 ,即增强网上商店的粘着力、注重网上消费心理研究、树立网上商店的诚信形象。只有将这三件法宝有机地结合起来 ,溶入网上商店的经营管理之中 ,才能使网上商店真正发挥作用 ,才能为企业和个人经营者创造更多的财富。
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关 键 词: | 网上商店 粘着力 消费心理 诚信 |
文章编号: | 1001-148X(2003)14-0174-02 |
修稿时间: | 2002年8月14日 |
Three Key Factors to Successful Shop Online |
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Abstract: | With the development of Internet economy,the massive scale of online shops are growing continuously. Meanwhile, this new, quick and convenient shopping, free from spactio-temporal limitations, has been accepted by many customers. Yet, there are few such successful shops. The reason lies in is that such shops lack in three key factors, i.e.,to strengthen the attachment to the shops online, to emphasize psychological study in consumption and to set up credit image. Only which these three key factors are organically combined and put into management can these online shops really function and produce more property for enterprises and personal owners. |
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Keywords: | shops online attachment consumption psychology credit |
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