| 中国商业银行市场营销的现状及发展对策 |
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| 引用本文： | 贾小宁,李梁.中国商业银行市场营销的现状及发展对策[J].经济与管理,2005,19(5):57-59. |
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| 作者姓名： | 贾小宁 李梁 |
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| 作者单位： | 1. 中央财经大学,金融系,北京,100081
2. 中国利泰进出口有限公司,上海,200002 |
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| 摘 要： | 随着中国金融全球化进程加快和金融开放扩大,商业银行面临日益激烈的市场竞争,积极开展市场营销是中国商业银行抢占市场,实现效益最大化目标和增强市场竞争力的重要战略。本文从分析中国商业银行目前现状问题入手,探讨中国商业银行如何遵循金融企业营销的特殊规律,实施正确的市场营销策略。
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| 关 键 词： | 商业银行 市场营销 品牌营销 |
| 文章编号： | 1003-3890(2005)05-0057-03 |
| 修稿时间： | 2005年2月22日 |
Current Situation and Develop Countermeasures of the Marketing of Commercial Banks in China |
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| JIA Xiao-ning,LI Liang.Current Situation and Develop Countermeasures of the Marketing of Commercial Banks in China[J].Economy and Management,2005,19(5):57-59. |
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| Authors: | JIA Xiao-ning LI Liang |
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| Abstract: | With the acceleration of the finance globalization and the magnification of the finance open, commercial banks are confronted with the more and more fierce market competence. Developing positively marketing is the important strategy of Chinese commercial banks to grasp the market, realize the maximum profit target and reinforce the market competence ability. The article starts with analysing the current situation of commercial banks, discusses the special commercial marketing rules of commercial banks following and carries out the current marketing strategy. |
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| Keywords: | commercial banks marketing brand marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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