| 论收入管理在媒体广告经营中的应用 |
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| 引用本文： | 吴永新. 论收入管理在媒体广告经营中的应用[J]. 商业研究, 2007, 0(8): 182-186 |
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| 作者姓名： | 吴永新 |
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| 作者单位： | 暨南大学,管理学院,广东,广州,510632 |
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| 摘 要： | 广告经营是大部分媒体的主要收入。分析我国媒体广告经营的现状和问题,我国媒体广告经营仍然是以粗放型经营为主,根据收入管理的特点和实施条件,我国媒体广告应该引入收入管理,争取由粗放型经营向集约型良性转变。
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| 关 键 词： | 广告经营 收入管理 超计策略 库存控制策略 定价策略 预测 |
| 文章编号： | 1001-148X（2007）08-0182-05 |
| 收稿时间： | 2006-09-27 |
| 修稿时间： | 2006-09-27 |
The Application of Revenue Management in to Media''''s Advertising Operation |
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| WU Yong-xin. The Application of Revenue Management in to Media''''s Advertising Operation[J]. Commercial Research, 2007, 0(8): 182-186 |
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| Authors: | WU Yong-xin |
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| Affiliation: | School of Management, Jinan University, Guangzhou 510632, China |
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| Abstract: | The paper anlayes the current problems in media advertising operation in China,focusing on the characteristics and the applicable conditions of Revenue Management(RM).It studies the significances and operation strategies in the cource of RM in media advertising operation. |
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| Keywords: | advertising operation revenue management(RM) auditing policy inventory control pricing strategy forecast |
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