| 江苏省文化贸易特色构建及挑战 |
| |
| 引用本文： | 桂韬. 江苏省文化贸易特色构建及挑战[J]. 北方经贸, 2013, 0(4): 6-7,9 |
| |
| 作者姓名： | 桂韬 |
| |
| 作者单位： | 南京化工职业技术学院,南京,210048 |
| |
| 基金项目： | 江苏省教育厅中青年骨干教师境外研修项目基金 |
| |
| 摘 要： | 江苏省文化贸易在政府产业政策推动下,出口总量及文化品牌打造初现成效,但同时又面临文化产品特色不明显的问题。江苏省如何在利用好现有丰富的文化资源情况下,避免同质化经营,做好文化产品的创新及衍生品开发,是其文化贸易持续发展必须解决的问题。
|
| 关 键 词： | 文化产业 文化贸易 衍生品 特色 |
The characteristics formation of cultural trade in Jiangsu province and the challenges |
| |
| Gui Tao. The characteristics formation of cultural trade in Jiangsu province and the challenges[J]. Northern Economy and Trade, 2013, 0(4): 6-7,9 |
| |
| Authors: | Gui Tao |
| |
| Affiliation: | Gui Tao(Nanjing college of Chemical Technology Nanjing 210048) |
| |
| Abstract: | Under the promotion of the cultural industry policy in Jiangsu province,both the export volume and brand image formation of cultural products achieve their first-stage successes.At the same time,the cultural exports have their disadvantages-no obvious characteristics.Based on the rich cultural resources in Jiangsu,the cultural industry in Jiangsu must solve the two following two problems: how to avoid the homogeneous operating mode and how to develop competitive products and their derivatives. |
| |
| Keywords: | Cultural industry Cultural trade cultural derivatives characteristics |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
