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Customer behavior analysis using motion pictures: Research on attractive flier design method
摘    要:In this report, the authors would like to propose CMP-FDM (Customer Motion Pictures-Flier Design Method) to increase the willingness of consumers to visit the automobile dealership. CMP-FDM is a method of creating attractive fliers while using customer behavior analysis with videos. According to the analysis of how customers see fliers, the authors classify their behavior into three types and create attractive designs so that each guarantees each customer's satisfaction. Finally, the authors integrate the three types of fliers into one attractive to all customers by organizing the design features (design elements), and then validate the method.

关 键 词:设计方法  行为分析  吸引力  客户  传单  动态影像  应用  汽车经销商
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