| 我国日资企业的雇主品牌 |
| |
| 引用本文： | 黄维德,陈欣. 我国日资企业的雇主品牌[J]. 上海市经济管理干部学院学报, 2009, 7(6): 34-38 |
| |
| 作者姓名： | 黄维德 陈欣 |
| |
| 作者单位： | 华东理工大学,上海,200237 |
| |
| 摘 要： | 雇主品牌的价值是以雇主自身的利益为导向，愿意让渡给员工的价值量。让渡价值的多少取决于企业对提升雇主品牌所带来的期望利益与提升雇主品牌过程中所发生的成本之间的权衡。导致日资企业雇主品牌不佳的三大原因是：成本控制、年功序列和集体主义。
|
| 关 键 词： | 雇主品牌 日资企业 企业文化 |
The Employer Brand of Japanese-funded Enterprises in China |
| |
| HUANG Wei-de,CHEN Xin. The Employer Brand of Japanese-funded Enterprises in China[J]. Journal of Shanghai Economic Management College, 2009, 7(6): 34-38 |
| |
| Authors: | HUANG Wei-de CHEN Xin |
| |
| Affiliation: | (East China University of Science and Technology, Shanghai 200237) |
| |
| Abstract: | The employer brand value is the value that to employees. The amount of delivered value depends the on own interest oriented employer is willing the balance of expected profit and cost of brand enhancement. The Japanese enterprises in Shanghai has three major causes of their poor brand： cost control, senior system and collectivism. |
| |
| Keywords: | employer brand Japanese-funded enterprise to deliver employer employer |
| 本文献已被 维普 万方数据 等数据库收录！ |
