公司战略与竞争战略:从分离到融合

从20世纪60年代至今,公司战略与竞争战略完成了从分离到相互融合的发展过程。对公司各项业务的熟悉是战略制定与有效实施的基本要求。由于中国企业所处经营环境的变化,企业必须在制定整个公司战略时对能否采取有效的竞争战略进行思考。

Corporate Strategy and Competitive Strategy: From Separation to Integrity

Since 1960s, corporate strategy and competitive strategy have been integrated from being separated; resulting mainly from that in-depth understanding of all sorts of business in corporate is the basic requirement of formulating and effectively implementing strategy. In terms of the changing business environment, China's enterprises must take significant consideration of whether they can implement effective and efficient competitive strategy when formulating corporate strategy.