| 论物流企业的营销战略 |
| |
| 引用本文： | 马骊.论物流企业的营销战略[J].商业研究,2006(19):204-207. |
| |
| 作者姓名： | 马骊 |
| |
| 作者单位： | 西安财经学院,市场营销系,陕西,西安,710061 |
| |
| 摘 要： | 现阶段,我国物流企业仍属典型的粗放式经营,对市场营销重视不够,研究不够,致使大部分外包物流服务的企业对物流企业的服务不满,因此,研究物流企业的营销问题意义重大。结合中国当前物流市场现状,研究适合各类物流企业的营销战略类型及其特征差异,并进一步提出营销战略的实施条件。
|
| 关 键 词： | 物流企业 营销战略 物流市场 |
| 文章编号： | 1001-148X（2006）19-0204-04 |
| 收稿时间： | 2006-02-18 |
| 修稿时间： | 2006年2月18日 |
Marketing Strategy of Logistics Enterprises |
| |
| MA Li.Marketing Strategy of Logistics Enterprises[J].Commercial Research,2006(19):204-207. |
| |
| Authors: | MA Li |
| |
| Institution: | School of Economics and Management, Northwest Sci - Tech University of Agricuhure and Forestry, Yangling , Shaanxi 710061, China |
| |
| Abstract: | The management of logistics enterprises in China still remains in an initial and coarse stage,in which little attention is paid.Many enterprises are not satisfied with logistics services obtained by the specific logistics enterprises.So it is vital to research on logistics marketing.In view of the current logistics market,this paper demonstrates the marketing strategies available for different logistics enterprises,analyzes characteristic diversities of these strategies and proposes the conditions of implementing them. |
| |
| Keywords: | logistics enterprise marketing strategy logistics market |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
