When MR = MC: Ethical Efficiencies in Valuing and Pricing |
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| Authors: | Patrick Primeaux John Stieber |
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| Institution: | (1) Department of Theology and Religious Studies, St. John's University, 8000 Utopia Parkway, NY, 11439 Jamaica 400, U.S.A;(2) Edwin L. Cox School of Business, Southern Methodist University, TX, 75222 Dallas 200, U.S.A |
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| Abstract: | How do we determine value? What are the ethical implications of valuing goods and services with respect to economic profit maximization? To answer those questions, Primeaux and Stieber move their discussion of the ethical principles inherent to economic profit maximization from production to distribution, from internal costs to external pricing and consumer demand. |
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