The influence of the JDR 3rd Fund on “business and society”: Incorporating corporate social responsibility in the business curriculum

The ideal of corporate social responsibility as a management orientation and as a field of study in business schools was given support by John D. Rockefeller 3rd (JDR 3). He attempted to promote this concept in the Committee on Economic Development and in certain business schools. This attempt was not very effective in academe, due partly to a lack of understanding about how universities function. As a result, an adequate academic infrastructure was slow to develop.Karen Paul is Professor of Business Environment at Florida International University and was a Research Associate in the Program on Non-Profit Organizations, Yale University when this study was accomplished. She has published widely in the field of business and society and business ethics.Peter Dobkin Hall is Research Scientist in the Program on Non-Profit Organizations, Yale University. Hall's published work includesThe Organization of American Culture, 1700–1900, Inventing the Nonprofit Sector and other Essays on Philanthropy, Voluntarism, and Nonprofit Organizations, and (with George Marcus)Lives in Trust: The Fortunes of Dynastic Families in Late Twentieth Century America.