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| 长株潭城市群旅游发展的营销策略探析 | |
| 引用本文： | 汪朝辉,王润球,颜永红,樊青.长株潭城市群旅游发展的营销策略探析[J].企业活力,2011(3):52-54. |
| 作者姓名： | 汪朝辉 王润球 颜永红 樊青 |
| 作者单位： | 1. 湖南工业大学商学院,株洲,412008 2. 湖南工业大学财经学院,株洲,412008 3. 湖南省林科院昊林环境景观工程咨询设计公司,长沙,410000 |
| 摘 要： | 长株潭城市群是湖南省经济实力最强、发展水平最高的核心经济区,旅游资源丰富,区位优势明显,但目前长株潭城市群还没有形成鲜明的旅游形象、资源整合度低、没有培育出有竞争力的品牌产品,它极大地影响了三市的旅游发展。实现长株潭城市群旅游发展的飞跃,必须从旅游产品的营销、旅游形象的策划和旅游促销策略上予以完善。 |
| 关 键 词： | 长株潭城市群 旅游发展 营销策略 |
On Marketing Strategy of Tourism Development on the Core City Circle of Changsha,Zhuzhou and Xiangtan in Hunan Province |
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| Wang Chao-hui,Wang Run-qiu,Yan Yong-hong,Fan Qing.On Marketing Strategy of Tourism Development on the Core City Circle of Changsha,Zhuzhou and Xiangtan in Hunan Province[J].Enterprise Vitality,2011(3):52-54. | |
| Authors: | Wang Chao-hui Wang Run-qiu Yan Yong-hong Fan Qing |
| Institution: | 1.Business School,Hunan University of Technology,Zhuzhou 412008,China;2.School of Finance,Hunan University of Technology,Zhuzhou 412008,China;3.Hao Forest Environment Landscape Consultation and Design Company of Science Academy of Foresty in Hunan Province,Changsha 410000,China) |
| Abstract: | Changsha,Zhuzhou and Xiangtan Urban Agglomeration is the core economic zone with the strongest economies and the highest level of development in Hunan Province,and its tourism resources are rich,and the geographical superiority is also very obvious.However at present the bright traveling image haven＇t been formed,the resources concordancy among them is very low,the competitive power brand product haven＇t been cultivated,which has affected traveling development enormously among the three cities.To realize the tourism development for the Core City Circle of Changsha,Zhuzhou and Xiangtan,the tourism product marketing,the planning of the traveling image and the traveling promotion strategy need to be improved. |
| Keywords: | the Core City Circle of Changsha-Zhuzhou-Xiangtan tourism development marketing strategy |
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