| 以“模式无定”来创新特许经营 |
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| 引用本文： | 李维华.以“模式无定”来创新特许经营[J].企业活力,2011(3):25-27. |
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| 作者姓名： | 李维华 |
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| 作者单位： | 中国政法大学商学院,北京,100088 |
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| 摘 要： | 在选择商业"模式"上,不能局限于、不是刻意或片面地去追求某种所谓的"纯正"模式,而应该以某商业模式为基础或中心,取长补短地糅合各种商业"模式"之长,而规避其各自之短,这才是特许经营的正确之道。
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| 关 键 词： | 特许经营 模式 纯正 李小龙 |
Innovative Franchise with "Variable Mode" |
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| Li Wei-hua.Innovative Franchise with "Variable Mode"[J].Enterprise Vitality,2011(3):25-27. |
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| Authors: | Li Wei-hua |
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| Institution: | Li Wei-hua(Business School of China University of Political Science ＆ Law,Beijing 100088,China) |
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| Abstract: | In the choice of business ＂model＂,we can not be limited to or intentionally pursue a so-called ＂pure＂ mode,but should set one business model as the center.So to learn from each other to blend the advantage of the various business models and avoid their respective weaknesses,this is the right way of franchising. |
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| Keywords: | franchise model pure Bruce Lee |
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