拐点下的“冲刺” |
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引用本文: | 张凤玲. 拐点下的“冲刺”[J]. 首席财务官, 2010, 0(1): 52-55 |
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作者姓名: | 张凤玲 |
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摘 要: | 在CFO王霞到任—年多的时间里,身为国内家居行业第一品牌的红星美凯龙,觑准行业拐点到来所引发的竞争格局剧烈调整的历史性机遇,凭借手中充沛的现金流,开始了大踏步的弯道冲刺。
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关 键 词: | 冲刺 拐点 历史性机遇 竞争格局 CFO 现金流 行业 品牌 |
Dash under the turning point |
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Abstract: | China RedStar Macalline,one of the major brands in the domestic household sector,has captured the market opportunity when the turning point in the industry caused fierce competition. With rampant cash flow,the CFO Lisa Wang start great strides in the first year she joined the company.Working with other executives,She has helped establish the international financial management system. |
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