| 旅行社开发体育观战旅游市场研究 |
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| 引用本文： | 黄翅勤,张婷. 旅行社开发体育观战旅游市场研究[J]. 桂林旅游高等专科学校学报, 2005, 16(5): 53-56 |
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| 作者姓名： | 黄翅勤 张婷 |
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| 作者单位： | 1. 广西师范大学,社会文化与旅游学院,广西,桂林,541001
2. 桂林工学院,旅游学院,广西,桂林,541004 |
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| 摘 要： | 体育观战旅游市场是一个新兴的、极具开发潜力的旅游市场,这对于我国旅行社业来说是一个新的商机.分析了体育观战旅游市场的含义和特点,指出了我国旅行社在开发体育观战旅游市场时所面临的障碍,并提出了相应的开发策略.
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| 关 键 词： | 旅行社 体育观战旅游市场 开发障碍 7PS策略 |
| 文章编号： | 1008-6080（2005）05-0053-04 |
| 收稿时间： | 2005-05-30 |
| 修稿时间： | 2005-05-30 |
A Study of Travel Agency''''s Market Exploitation of Watching-games Sports Tourism |
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| Huang Chi-qin,Zhang Ting. A Study of Travel Agency''''s Market Exploitation of Watching-games Sports Tourism[J]. Journal of Guilin Institute of Tourism, 2005, 16(5): 53-56 |
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| Authors: | Huang Chi-qin Zhang Ting |
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| Affiliation: | 1. College of Social Culture and Tourism ,Guangxi Normal University ,Guilin 541001 ,China; 2. Tourism Academy, Guilin University of Technology,Guilin 541004 ,China |
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| Abstract: | Watching-games Sports Tourism Market provides a developing and potential product which offers Chinese travel agencies new commercial opportunities. Introduced in the article are the concept ,characters of Watching-games Sports Tourism market,and the study of the impediments that Chinese travel agencies will encounter when exploiting the product, and the 7PS strategies are put forward for Chinese travel angencies, namely ,Personnel Strategy.Priority Strategy.Product Strategy.Process Strategy and Public Relation Strategy. |
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| Keywords: | travel agency watching-games sports tourism market impediments 7PS strategies |
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