| 连锁便利店关系营销策略探析 |
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| 引用本文： | 全盼.连锁便利店关系营销策略探析[J].山西财政税务专科学校学报,2014(2):53-56. |
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| 作者姓名： | 全盼 |
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| 作者单位： | 山西省财政税务专科学校,山西太原030024 |
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| 摘 要： | 本文在综述连锁便利店业态及关系营销理论的基础上,对连锁便利店关系营销的重要性进行分析,并针对性提出连锁便利店关系营销的对策,旨在为连锁便利店营销提供新的思路。
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| 关 键 词： | 连锁便利店 关系营销 顾客满意 |
The Analysis on Relationship Marketing Strategies of Chain Stores |
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| QUAN Pan.The Analysis on Relationship Marketing Strategies of Chain Stores[J].Journal of Shanxi Finance and Tax College,2014(2):53-56. |
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| Authors: | QUAN Pan |
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| Institution: | QUAN Pan ( Shanxi Finance ＆ Taxation College, Taiyuan 030024, China) |
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| Abstract: | Based on the overview of the situation and relationship marketing of chain stores, the text would analyze the importance of the relationship marketing of chain stores, and give suggestions for relationship marketing of chain stores in this regard, aiming to provide new train of thought for the marketing of chain stores |
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| Keywords: | chain stores relationship marketing satisfaction to customers |
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