Abstract: | Young people, particularly adolescent females, are very conscious of their body image, hence dieting to lose weight is not uncommon. The study, part of a much larger ongoing project, aims to determine the level of body image satisfaction and dieting practices among adolescent females in the Republic of Ireland, with a view to investigating whether these factors ultimately influence food choices and eating patterns. Data collection for this research is at an early stage with preliminary investigations of a qualitative nature having taken place. Sixteen interviews with home economics teachers and 16 focus groups comprising females (n = 124) aged 15–16 years were executed. The results, which are a summation of the emerging trends to date, indicate that female adolescents are very conscious of their body image and are strongly influenced by the appearance of many high profile celebrities. It would appear that gaining the attention of boys, approval from girlfriends and self‐confidence are the main motivations for wanting to be slim. Hence short‐term dieting was an observed behaviour. These initial findings imply a need for more effective health promotion interventions to educate young people on the importance of healthy eating during adolescence. Furthermore, strategies for the development of a healthy body image and positive self‐esteem also need to be implemented as a matter of urgency among this age group. Home economics would be a suitable subject area to deliver this within the school curriculum. |