老市场里的新CEO

<正>在北京爱淘货的MM圈子里,几乎没有人不知道万通新世界商品交易市场的。早在1996年,万通市场曾以高档商城的经营业态出现在京城。当时社会上还流行"东有燕莎,西有万通"的说法。但是,由于缺乏对区域经营环境的深入考查,万通商场的经营业绩日渐窘迫。而到了1998年,北京日常生活类的小商品市场却正进入了一个蓬勃发展的时期。这时,万通市场做出了这样一个决定——由高档商城转型为小商品市场。这个看似冒险的举措后来带来了很大的成功。

Old Market Greets New CEO

The Wantong New World Market, aka Wantong Market, is hardly unknown to young girls loving bargain-hunting in Beijing. Wantong Market made its first appearance as a high-end shopping center early in 1996. "For shopping, go to Yansha in the east, and Wantong in the west", as the then popular saying goes. However, Wantong Market gradually witnessed business decline for lack of accurate understanding of the shopping environment. In the meantime, markets selling small and daily commodities started to boom in 199...