| 我国中等城市酒店客源市场的细分和经营定位 |
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| 引用本文： | 王浩乐. 我国中等城市酒店客源市场的细分和经营定位[J]. 浙江工商职业技术学院学报, 2006, 5(1): 24-27 |
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| 作者姓名： | 王浩乐 |
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| 作者单位： | 许昌职业技术学院,人文艺术教育系,河南,许昌,461000 |
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| 摘 要： | 本文通过对河南省许昌市几家三星级酒店的对比研究，得出我国内地中等城市星级酒店应依据自身特点，做不同的市场定位的论断。文章分析了酒店在市场认识上的几个误区，阐述了2000年以后酒店客源市场细分的趋势和现状，论述了酒店客源市场细分和经营定位的方法。
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| 关 键 词： | 酒店 市场细分 经营定位 |
| 文章编号： | 1671-9565（2006）01-0024-04 |
| 收稿时间： | 2005-12-15 |
| 修稿时间： | 2005-12-15 |
Detailed Classifications and Management Orientations of the Hotel Marketing in Medium-sized Cities |
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| WANG Hao-le. Detailed Classifications and Management Orientations of the Hotel Marketing in Medium-sized Cities[J]. Journal of Zhejiang Business Technology Institute, 2006, 5(1): 24-27 |
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| Authors: | WANG Hao-le |
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| Affiliation: | Xuchang Vocational Technical College,Xuchang 461000, China |
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| Abstract: | By researching and comparing several three-star hotels in Xuchang City, we could see that hotels in medium-sized cities should have different market orientations according to their own characteristics. This thesis analyzes several mistaken ideas in hotel marketing. It states the tendency and the existing situation of the detailed classifications of the hotel market since 2000. It also presents the methods for hotel marketing and management orientations. |
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| Keywords: | hotel detailed market classification management orientation |
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