The impact of organizational learning on relationship orientation, logistics service effectiveness and performance |
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Authors: | Photis M. Panayides [Author Vitae] |
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Affiliation: | Cyprus International Institute of Management, 21 Akademias Av., Aglandjia, Nicosia, CY-2151, POB 20378, Cyprus |
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Abstract: | The paper investigates the effects of organizational learning on inter-firm relationship orientation in the logistics service provider-client interaction. A conceptual model is developed and four research hypotheses are empirically examined using structural equation modelling. The data were collected via a survey of Hong Kong based logistics service providers. The results indicate that organisational learning has a positive influence on relationship orientation as well as on the improvement of logistics service effectiveness and firm performance. Theoretical, managerial and research implications are discussed. |
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Keywords: | Organizational learning Relationship marketing Third-party logistics Logistics service Firm performance |
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