供应链联盟形成的博弈分析

运用博弈矩阵分析供应链联盟的形成过程,将供应链联盟的形成过程分为寻求联盟阶段和维持联盟两个阶段,同时又将维持联盟阶段的博弈分为联盟双方力量均衡和悬殊两种不同的情况进行讨论。通过对博弈矩阵的分析,得出在力量均衡的博弈下,仅仅运用“残酷策略”并不能保持联盟长期的稳定性,而在力量悬殊的情况下,联盟具有天然的稳定性。

Game Analysis on Formation of Supply Chain Alliance

This paper analyses the forming process of supply chain alliance with game matrix.When discussing the forming process,the emphasis is put on two main periods:the seeking alliance period and the keeping alliance period.The period of keeping alliance is discussed in two extreme situations:when both are balanced in power and when they have an obvious disparity in strength.Through the analysis of game matrix,this paper draws a conclusion that,in the first situation when they are balanced in power,the simple use of "grim strategy" cannot ensure a long-term stability of the alliance;While the alliance with a great difference in power has a natural stability.