农村产业扶持政策协同致富的效应和机制——基于电商与旅游的实证分析

仓廪实则天下安，生活富裕的实现需要多方政策协同发力。本文基于2005—2019年1562个县域样本，设计三种情景来评估农村电商和乡村旅游两类产业扶持政策能否对农户生活富裕产生协同作用。结果表明：这两类政策各自均能促进农民生活富裕，而且两者共同实施能够产生更大的效应，利用PSM-DID作为稳健性检验也同样证实存在政策协同效应。更进一步，在进行异质性分析和机理检验后，发现西部地区的政策协同致富效应更为明显，且与单一政策相比，农村电商和乡村旅游间的政策协同可以通过促进乡村创业、非农就业来发挥更大作用。本文从协同视角考量农村电商、乡村旅游的政策效应，为多部门政策决策提供借鉴意义，以期形成合力助推于农民生活富裕和乡村振兴。

Synergistic Effect and Mechanism of Rural Industrial Support Policies in Promoting Prosperity: An Empirical Analysis Based on E-commerce and Tourism

With adequate food storage, the world is at peace, and achieving well-being for the rural population requires the concerted action of multiple policies. Drawing on a sample of 1562 counties from 2005 to 2019, this study examines three scenarios to assess the potential for synergy between rural e-commerce and rural tourism development policies in enhancing rural household well-being. The findings indicate that both individual policies have the potential to contribute to rural household well-being, and their combined implementation can lead to a greater impact. This conclusion is supported by the use of PSM-DID as a robustness check, confirming the presence of policy synergy. Furthermore, upon conducting heterogeneity analysis and exploring the underlying mechanisms, it is observed that the policy synergy effect is particularly evident in western regions. Specifically, compared to standalone policies, the synergy between rural e-commerce and rural tourism policies is more effective in promoting rural entrepreneurship and non-agricultural employment, thereby enhancing rural household well-being. This study offers insights into the policy implications of rural e-commerce and rural tourism development from a synergy perspective, providing valuable lessons for multi-sectoral policymaking aimed at enhancing rural well-being and fostering rural revitalization.