| 基于入境旅游市场开发的台海两岸四地旅游合作途径 |
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| 引用本文： | 李天元.基于入境旅游市场开发的台海两岸四地旅游合作途径[J].旅游学刊,2007,22(1):19-23. |
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| 作者姓名： | 李天元 |
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| 作者单位： | 南开大学商学院,天津,300071 |
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| 摘 要： | 本文以有关统计和预测数字分析台湾海峡两岸四地旅游业在东北亚地区乃至在整个亚太旅游市场中的地位、四地旅游业主要客源市场的特点及其彼此互为客源市场的现状与潜力,指出这些方面对于两岸四地间建立和发展旅游合作的寓意,并基于目前的可能性,就两岸四地旅游业发展营销合作的现实途径提出个人见解.
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| 关 键 词： | 入境旅游 台湾海峡 营销合作 旅游市场 |
| 文章编号： | 1002-5006（2007）01-0019-05 |
| 收稿时间： | 2006-09-18 |
| 修稿时间： | 2006-09-182006-09-20 |
Toward Tourism Cooperation among Destinations across the Taiwan Straits: A Marketing Perspective |
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| LI Tian-yuan.Toward Tourism Cooperation among Destinations across the Taiwan Straits: A Marketing Perspective[J].Tourism Tribune,2007,22(1):19-23. |
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| Authors: | LI Tian-yuan |
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| Institution: | Business School, Nankai University, Tianjin 300071, China |
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| Abstract: | The paper, in accordance with the statistics and prediction, tries to analyze the position of tourism industry in mainland China, Chinese Taipei, Hongkong and Macau to Northeast Asia and the Asian Pacific tourism market as a whole, the characteristics of their main tourism-generating market as well as the present situation and potentials. It points out the importance of these destinations to establish and develop tourism cooperation. Some realistic dimensions as far as the cooperative marketing is concerned are also discussed based on the current possibilities. |
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| Keywords: | inbound tourism Taiwan Straits cooperative marketing tourism market |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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