| 产品策略在企业的实际应用研究 |
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| 引用本文： | 刘朝宗.产品策略在企业的实际应用研究[J].企业技术开发,2007,26(6):58-60. |
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| 作者姓名： | 刘朝宗 |
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| 作者单位： | 湖南大学工商管理学院,湖南长沙410082 |
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| 摘 要： | 文章以湖南株洲兴隆化工实业有限公司为例,扫描了白炭黑市场的营销环境,从产品的角度阐述了其面临的机会和挑战,最终形成了兴隆化工的产品策略。产品策略在兴隆化工的成功应用,为其他化工企业提供了重要的经验参考。
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| 关 键 词： | 产品策略 兴隆化工 白炭黑 |
| 文章编号： | 1006-8937（2007）06-0058-03 |
| 修稿时间： | 2007-03-01 |
Research on the practical application of product strategy in enterprises |
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| LIU Chao-zong.Research on the practical application of product strategy in enterprises[J].Technological Development of Enterprise,2007,26(6):58-60. |
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| Authors: | LIU Chao-zong |
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| Institution: | College of Business Administration, Hunan University, Changsha, Hunan 410082, China |
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| Abstract: | Taking Zhuzhou Xinglong Chemical Industry Co., Ltd. as the example, this paper scaned the market environment of white carbon industry, from the angle of product, expatiated the opportunity and challenge, at last formed the product strategy of Xinglong Chemical Industry Co., Ltd. The successful application of product strategy in Xinglong Chemical Industry Co., Ltd. has provided important referential experiences for other chemical industry enterprises. |
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| Keywords: | product strategy Xinglong chemical industry white carbon |
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